THEY CAME BACK...IN RECORD NUMBERS!
USA NETWORK'S ORIGINAL SERIES "THE 4400" IS HIGHTEST-RATED AND MOST-WATCHED NEW SERIES PREMIERE EVER ON BASIC CABLE NETWORK.
USA Network Now Boasts The Top Three Most-Watched Original Series Premieres in Basic Cable History.
New York, NY, July 13, 2004 - Sunday's telecast of the USA Network Original Series The 4400 was the highest-rated and most-watched new series premiere ever on basic cable, with a 5.7 in households, a 3.48 in P18-49, a 3.75 in P25-54. and 7.4 million viewers watching in 5 million homes tuning in.
"We're thrilled with the extraordinary response to The 4400 from critics as well as viewers," said Bonnie Hammer, president, USA Network and SCI FI Channel. "Its success is a result of a great product enhanced by creative marketing and strong on-air promotion - in other words, the total collaboration of a great team."
The 4400 now leads The Dead Zone (4.7 household rating and 6.4 million viewers) and Peacemakers (4.0 household rating and 5.2 million viewers) as the most-watched original series premieres in basic cable history. USA Network now boasts four of the five top original scripted series premieres in basic cable history, including Monk (3.5 household rating and 4.8 million viewers).
The 4400 is USA Network's most watched original event since the miniseries Moby Dick in March 1998, which averaged (over two nights) 10.4 million viewers.
The 4400 more than doubled the network's usual Sunday evening ratings in households (+157%) and P25-54 (+131%), with P18-49 (+130%). The premiere attracted an additional 4.5 million viewers to the network vs. the average Sunday night audience.