POND'SŪ NAMED EXCLUSIVE PRESENTING SPONSOR OF USA NETWORK'S TELEVISION EVENT 'THE STARTER WIFE' STARRING DEBRA MESSING
NEW YORK - January 10, 2007 - POND'S, the anti-aging skin care line has teamed up with USA Network for THE STARTER WIFE, a major television event that celebrates the sexiness, sassiness and confidence of the 40-something woman. Starring Debra Messing, and chronicling the life and times of the newly single and utterly fabulous Molly Kagan, the six-hour television event premieres in May 2007 on USA Network.
With a lineup of anti-aging products that gives women the beauty "edge," POND'S and THE STARTER WIFE are perfectly aligned: both celebrate the grown-up beauty of women who are full of life and life's experience. In fact, according to a recent POND'S survey, 80 percent of 40-something women say that they are more self-confident now than their former 20-something selves.
Nationwide Search for Fabulous 40-somethings
To encourage women to tune in, POND'S is unleashing a coast-to-coast search for the five 40-something women who best embody the POND'S brand of grown-up beauty. "These women know exactly what their assets are and know how to play them up because when you look good, you feel good and the confidence shows," said Srini Sripada, Unilever, marketing director.
To enter THE STARTER WIFE 40s and Fabulous Contest presented by POND'S, women can log onto www.ponds-thestarterwife.com from Wednesday, February 7 to Friday, March 16 to share how their sassiness and confidence shines through in their own lives. Each of the five winners will be featured in separate on-air vignettes highlighting their unique stories and beauty philosophies, which will air during THE STARTER WIFE.
Along with the vignettes, the five winners also will receive the "star treatment" with a weekend of glitz, glamour and grown-up beauty in Los Angeles. From their red carpet Hollywood "debut" at the exclusive, star-studded THE STARTER WIFE premiere party in May to a hair, make-up and clothing makeover with a stylist, the winners will have an action-packed three-day, two-night experience with POND'S. Gigi Levangie Grazer, author of THE STARTER WIFE and executive producer, will be one of four judges.
Saying "I do" to Grown-Up Beauty
POND'S also is giving THE STARTER WIFE viewers the chance to win dazzling right-hand diamond rings - the ultimate symbol of empowerment and confidence for 40+ women. Starting in May, consumers can look for specially marked packages of POND'S products featuring a sticker with a unique game code. One winning code will be revealed each week during THE STARTER WIFE on USA Network (May 2007).
THE STARTER WIFE also stars Tony( winner and Emmy( nominee Joe Mantegna ("Joan of Arcadia"), Golden Globe( winner, Emmy Award winner and Academy Award( nominee Judy Davis ("Life with Judy Garland: Me and My Shadow"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord of the Rings") and Emmy winner Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision Course") and Chris Diamantopoulos ("Boston Legal") and is directed by Jon Avnet ("Fried Green Tomatoes"). Sara Parriott and Josann McGibbon ("Runaway Bride") penned the project which is produced by NBC Universal Television Studio in association with 3 Arts Entertainment. Stephanie Davis ("The Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") serve as executive producers for 3 Arts, with Jon Avnet, Gigi Levangie Grazer, Josann McGibbon and Sara Parriott also serving as executive producers. Jeff Hayes serves as co-executive producer.